• Corpus ID: 27739515

Impulse Purchasing: A Literature Overview

@inproceedings{Tinne2010ImpulsePA,
  title={Impulse Purchasing: A Literature Overview},
  author={Wahida Shahan Tinne},
  year={2010}
}
Impulse purchasing behavior is a mystery in marketing and in literature. Consumers themselves named it as the deviation from standard, which explains a big sale of different goods every year. At present when market competition is high and all types of companies apply promotion in their activities, stimulation of impulse purchasing in the market of consumer goods may become a strong competitive advantage. Evolution of impulse purchasing, process of consumer’s impulse purchasing behavior… 

Figures from this paper

STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW
Consumers buy products not only because of need to them but also because of sudden urge to buy them. The impulse buying have been investigated by consumer behavior researchers and marketing
Factors Affecting Impulse Buying Behavior of Consumers at Superstores in Bangladesh
Impulse purchase or impulse buying describes any purchase which a shopper makes, through it was not planned in advance. This paper is an attempt to find out the factors that affect consumer impulse
Influence of Cultural Factors on Impulse Buying Tendency: A Study of Indian Consumers
Products bought on impulse occupy a significant share in the customers’ basket and with new formats of retail increasing exposure to in-store stimuli, this trend is on the upswing. However, as the
The Moderator Role of Brand Awareness and Brand Loyalty on Consumers’ Online Impulse Buying Behavior
In recent years, with consumers’ widespread preference for shopping in Private Shopping Clubs (PSCs) on the internet, there has been a remarkable increase in impulse purchases with the attractive
The impact of in-store marketing stimuli on impulse buying behavior and post-purchase evaluation: a study of self-selected mass color cosmetics in Bangkok
Impulse buying plays an essential role in consumer buying behavior as nearly ninety percent of consumers at least occasionally engage in impulse buying. Moreover, it accounts for a massive volume of
IMPULSE PURCHASE BEHAVIOR AMONG THE MILLENNIALS AT AGARTALA TRIPURA INDIA
An impulse purchase or impulse buying is an unplanned or otherwise spontaneous purchase. Since the past two decades, millennials (Generation-Y) have become global marketers’ interest due to their
Determinants of Consumer Impulsive Purchasing Behaviour in Medium-Large Shopping Malls in Ghana
This research examines the determinants of consumer impulsive purchasing behaviour of Ghanaian shoppers. Churchill’s and Peter’s [1] conceptual model was adapted and modified as the study proposed
The Effects Of Mobile Marketing, Discount, And Lifestyle On Consumers’ Impulse Buying Behavior In Online Marketplace
This study aims to determine the effect of Mobile marketing, Discount, and Lifestyle on Impulse buying Behavior of Marketplace Consumer in students case study of Halu Oleo University. The method used
THE EFFECT OF HEDONIC MOTIVES AND SHOP ENVIRONMENT ON IMPULSE BUYING IN MANADO TOWARDS RETAILER STORES (CASE AT MATAHARI DEPT. STORE)
Impulse Buying is the thing that has been an interesting topic to analyze, since it always happens in daily lives of almost everyone. In Manado, the number of shopping centers has increased rapidly.
A Comprehensive Review Of Impulse Purchase Process And Various Factors Affecting It
For most shoppers whom I came across, weekend shopping is an indulgence which they openly resort to and it is an activity to splurge money which is not likely to be like their other activities. Some
...
...

References

SHOWING 1-10 OF 22 REFERENCES
An Empirical Study of Consumer Impulse Buying Behavior in Local Markets
This paper investigates the relationship between independent variables which are shopping lifestyle of consumers, fashion involvement of consumers, pre-decision stage and post-decision stage of
A model of online impulse buying: an empirical study
Impulse buying is a phenomenon that has received considerable attention from marketing researchers and has been studied extensively in an offline setting. There is preliminary evidence that this
The role of store environmental stimulation and social factors on impulse purchasing
Purpose – This study aims to examine the role of environmentally induced stimulation in influencing impulse buying. In addition, the authors seek to investigate the impact of two social factors
A multi‐method investigation of consumer motivations in impulse buying behavior
This study used both qualitative and quantitative data to test hypotheses related to consumers’ motivations to engage in impulse buying. A grounded theory approach was used to develop hypotheses from
Peculiarities of Impulsive Purchasing in the Market of Consumer Goods
The article consists of fours parts, where the first part formulates the problem, aim and objectives of the article. The aim of the article is to justify in theory and empirically check peculiarities
Discretionary unplanned buying in consumer society
This paper addresses a disjunction between consumer behaviour discourse about ‘impulse buying’ and the reality of shopper behaviour in contemporary marketing and retail environments, by revising the
College students' apparel impulse buying behaviors in relation to visual merchandising
RELATION TO VISUAL MERCHANDISING by JIYEON KIM (Under the Direction of Dr. Brigitte Burgess) ABSTRACT Due to increasing competition and the similarity of merchandise, retailers utilize visual
...
...