Impulse Purchases and Trust: The Mediating Effect of Stickiness and the Mental Budgeting Account

@article{Wu2013ImpulsePA,
  title={Impulse Purchases and Trust: The Mediating Effect of Stickiness and the Mental Budgeting Account},
  author={Jyh-Jeng Wu and Ying-Hueih Chen and Shu-Hua Chien},
  journal={Cyberpsychology, behavior and social networking},
  year={2013},
  volume={16 10},
  pages={767-73}
}
Impulse purchasing is a pervasive yet relatively little-discussed phenomenon. This study investigates the effect of impulse purchases on trust, as well as the mediating effect of stickiness and the mental budgeting account in the group buying context. Questionnaires were sent to group buying participants. The results show that impulse purchases have a positive effect on trust and that both stickiness and the mental budgeting account present a mediating effect.