Improving utilization of and retention in PMTCT services: Can behavioral economics help?

@inproceedings{Taylor2013ImprovingUO,
  title={Improving utilization of and retention in PMTCT services: Can behavioral economics help?},
  author={Nicholas Kenji Taylor and Alison Meredith Buttenheim},
  booktitle={BMC health services research},
  year={2013}
}
BACKGROUND The most recent strategic call to action of the World Health Organization sets the elimination of pediatric HIV as a goal. While recent efforts have focused on building infrastructure and ensuring access to high-quality treatment, we must now turn our focus to the behavior change needed to eliminate vertical transmission. We make the case for the application of concepts from the field of behavioral economics to prevention of mother-to-child transmission (PMTCT) programs to more… CONTINUE READING

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