Corpus ID: 55184438

Improving the app experience: collaboratively co-creating through social media

  title={Improving the app experience: collaboratively co-creating through social media},
  author={John Bustard and Peter Bolan and Adrian B. Devine and Karise Hutchinson},
Increasingly, the involvement of people in events extends far beyond the physical realm and encompasses the digital experience - sharing through social media and mediated by mobile technology. In a bid to understand how to improve the digital and mobile experience and subsequently the user experience in an event context, this paper presents the Digital Event Experience Diagnostic and Development Framework (DEEDD). The DEEDD conceptual framework is first developed from a synthesis of the… Expand
1 Citations
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