Improving the Generation of Decision Objectives

@article{Bond2010ImprovingTG,
  title={Improving the Generation of Decision Objectives},
  author={Samuel D. Bond and Kurt A. Carlson and Ralph L. Keeney},
  journal={Decision Analysis},
  year={2010},
  volume={7},
  pages={238-255}
}
R decision makers exhibit significant shortcomings in the generation of objectives for decisions that they face. Prior research has illustrated the magnitude of this shortcoming but not its causes. In this paper, we identify two distinct impediments to the generation of decision objectives: not thinking broadly enough about the range of relevant objectives, and not thinking deeply enough to articulate every objective within the range that is considered. To test these explanations and explore… CONTINUE READING

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