Improving social norms interventions: Rank-framing increases excessive alcohol drinkers' information-seeking.


OBJECTIVE Two types of social norm message frame for encouraging seeking of alcohol-related health information by excessive drinkers were compared: (a) how much the average person actually drinks and (b) how their drinking ranks among others. It was hypothesized, in accordance with recent evidence of how the brain represents value, that Frame (b) would be… (More)
DOI: 10.1037/hea0000237


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