Improving first-time donor attendance rates through the use of enhanced donor preparation materials.


BACKGROUND Many nondonors are positive about blood donation and this motivates booking an appointment to donate. However, as their appointment approaches barriers to donating-such as anxiety-may become salient and deter attendance. Building on research of France and colleagues demonstrating the positive effect of enhanced preparation materials on donor… (More)
DOI: 10.1111/trf.13496


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