Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries.

@article{Barrington2016ImprovingCH,
  title={Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries.},
  author={Dani J. Barrington and Sanjeev Sridharan and Sasha Saunders and R T Souter and Jamie Bartram and Katherine F. Shields and Samina Meo and A Kearton and Rhonda Hughes},
  journal={Social science & medicine},
  year={2016},
  volume={171},
  pages={84-93}
}
Diseases related to poor water, sanitation and hygiene (WaSH) are major causes of mortality and morbidity. While pursuing marketing approaches to WaSH to improve health outcomes is often narrowly associated with monetary exchange, marketing theory recognises four broad marketing exchange archetypes: market-based, non-market-based, command-based and culturally determined. This diversity reflects the need for parameters broader than monetary exchange when improving WaSH. This study applied a… CONTINUE READING
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