Improving Survey Methods With Cognitive Interviews in Small- and Medium-Scale Evaluations

@article{Ryan2012ImprovingSM,
  title={Improving Survey Methods With Cognitive Interviews in Small- and Medium-Scale Evaluations},
  author={Katherine E. Ryan and Nora Gannon-Slater and Michael J. Culbertson},
  journal={American Journal of Evaluation},
  year={2012},
  volume={33},
  pages={414 - 430}
}
Findings derived from self-reported, structured survey questionnaires are commonly used in evaluation and applied research to inform policy-making and program decisions. Although there are a variety of issues related to the quality of survey evidence (e.g., sampling precision), the validity of response processes–how respondents process thoughts and perceptions when answering questionnaires–is crucial. We assess the extent to which cognitive interviews, used to test survey questions as part of… 

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