Improving Student Job Placement and Assessment Through the Use of Digital Marketing Certification Programs

@article{Staton2016ImprovingSJ,
  title={Improving Student Job Placement and Assessment Through the Use of Digital Marketing Certification Programs},
  author={Mark Staton},
  journal={Marketing Education Review},
  year={2016},
  volume={26},
  pages={20 - 24}
}
  • M. Staton
  • Published 2 January 2016
  • Business
  • Marketing Education Review
The area of digital marketing is a difficult one for course development. Not only is it a relatively new topic area—having become popular after many marketing faculty completed their academic training—it is a constantly changing one wherein “innovative” tools are continuously being replaced within the industry. After uncovering what topics should be taught through a content analysis of entry-level job postings, the author researched and implemented certification programs in Web analytics… 
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