Improving Mobile Services Design: A QFD Approach

  title={Improving Mobile Services Design: A QFD Approach},
  author={Xi Zheng and P. Pulli},
  journal={Computing and Informatics},
The quality of mobile services in the mobile and wireless world is ultimately judged in terms of customer satisfaction. This is particularly true for the third generation (3G) and beyond multimedia mobile services which should meet or exceed customer expectations. In this study Quality Function Deployment (QFD) is used for the first time as a quality improvement approach for building customers’ requirements into mobile services. Traditionally QFD approach is adopted in product and manufacturing… CONTINUE READING

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