Improving Media Measurement: Evidence From the Field

@article{Lacour2014ImprovingMM,
  title={Improving Media Measurement: Evidence From the Field},
  author={Michael Lacour and Lynn Vavreck},
  journal={Political Communication},
  year={2014},
  volume={31},
  pages={408 - 420}
}
In light of a recent exchange between Prior (2013a) and Dilliplane, Goldman, and Mutz (2013), we evaluate the new American National Election Study program-count measures of news exposure using a unique dataset that tracks self-reports as well as actual exposure to news collected via passive tracking devices. We bring these data to bear on concerns raised by Prior (2013a) about the construct and convergent validity of the new ANES measures. Our results add nuance to previous findings showing… 
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