Improving Media Measurement: Evidence From the Field

  title={Improving Media Measurement: Evidence From the Field},
  author={Michael Lacour and Lynn Vavreck},
  journal={Political Communication},
  pages={408 - 420}
In light of a recent exchange between Prior (2013a) and Dilliplane, Goldman, and Mutz (2013), we evaluate the new American National Election Study program-count measures of news exposure using a unique dataset that tracks self-reports as well as actual exposure to news collected via passive tracking devices. We bring these data to bear on concerns raised by Prior (2013a) about the construct and convergent validity of the new ANES measures. Our results add nuance to previous findings showing… 
Comparing Estimates of News Consumption from Survey and Passively Collected Behavioral Data
Surveys are a vital tool for understanding public opinion and knowledge, but they can also yield biased estimates of behavior. Here we explore a popular and important behavior that is frequently
The Echo Chambers Are Empty: Direct Evidence of Balanced, Not Biased, Exposure To Mass Media
This study provides the rst direct assessment of the extent to which citizens are exposed to like-minded political views via mass media. The widely accepted conjecture that people refuse to hear the
Exposure to political information in the media is a core concept for communication scientists. How to measure this concept is highly disputed, primarily due to the difficulties of getting accurate
Measuring News Consumption With Behavioral Versus Survey Data
Surveys are a vital tool in understanding public opinion and knowledge, but self-reported behavior in surveys generally leads to inaccurate estimations. We explore a popular and important behavior
Moderation from Bias: A Field Experiment on Partisan Media in a New Democracy
Partisan media are often blamed for polarization in newly liberalized regimes. However, there is little empirical work on the subject, and information-processing theories suggest that extreme
Manipulated vs. Measured: Using an Experimental Benchmark to Investigate the Performance of Self-Reported Media Exposure
ABSTRACT Media exposure is one of the most important concepts in the social sciences, and yet scholars have struggled with how to operationalize it for decades. Some researchers have focused on the
Measuring Media Diet in a High-Choice Environment - Testing the List-Frequency Technique
The results support the list-frequency technique in being a good solution, since it provides the same aggregate estimates of media use as the already validated list technique, and may give more detailed effect estimates and increase the explained variance when predicting political knowledge.
Debating How to Measure Media Exposure in Surveys
To answer many of the most pressing questions in the social sciences, researchers need reliable and valid measures of media exposure that can be implemented in surveys. Despite considerable effort,
The extent and nature of ideological selective exposure online: Combining survey responses with actual web log data from the 2013 Israeli Elections
This study used both survey data and real-life browsing behavior for the period 7 weeks prior to the 2013 Israeli national elections to indicate that self-report measurements of ideological exposure are inflated and in accordance with the selective exposure hypothesis, individuals on both sides are more exposed to like-minded content.
The Hostile Audience: The Effect of Access to Broadband Internet on Partisan Affect
Over the last two decades, as the number of media choices available to consumers has exploded, so too have worries over self-selection into media audiences. Some fear greater apathy, others


The Challenge of Measuring Media Exposure: Reply to Dilliplane, Goldman, and Mutz
Political communication research has long been plagued by inaccurate self-reports of media exposure. Dilliplane, Goldman, and Mutz (2013) propose a new survey-based measure of “televised exposure to
Televised Exposure to Politics: New Measures for a Fragmented Media Environment
For many research purposes, scholars need reliable and valid survey measures of the extent to which people have been exposed to various kinds of political content in mass media. Nonetheless, good
Improving Media Effects Research through Better Measurement of News Exposure
  • M. Prior
  • Business
    The Journal of Politics
  • 2009
Survey research is necessary to understand media effects, but seriously impeded by considerable overreporting of news exposure, the extent of which differs across respondents. Consequently, apparent
The Exaggerated Effects of Advertising on Turnout: The Dangers of Self-Reports
Political Scientists routinely rely on self-reports when investigating the effects of political stimuli on behavior. An example of this is found in the American politics work addressing whether
The Immensely Inflated News Audience: Assessing Bias in Self-Reported News Exposure
Many studies of media effects use self-reported news exposure as their key independent variable without establishing its validity. Motivated by anecdotal evidence that people's reports of their own
Measurement and Effects of Attention to Media News
Survey measures of attention, in addition to the usual measures of exposure to media use, are explored in detail. Using data from a two-year longitudinal study of adolescents and their parents, the
Capturing Multiple Markets: A New Method of Capturing and Analyzing Local Television News
A detailed methodology of a new capture, coding, and digital archiving process that significantly advances current tools available to researchers, journalists, educators, policymakers, and that portion of the general public interested in local TV news content is presented.
This article investigates patterns in audience recep- tion of 16 news stories that received prominent media coverage in the summer and fall of 1989. Using a national sample of American adults, it
Messages Received: The Political Impact of Media Exposure
Analyses of the persuasive effects of media exposure outside the laboratory have generally produced negative results. I attribute such nonfindings in part to carelessness regarding the inferential
Digital Fingerprints: A New Method for Measuring Political Advertising
We leverage individual level media exposure data, providing second-by-second records of viewers television and advertising exposure, to better understand how candidates send political messages to the