Improving Direct Marketing Profitability with Neural Networks

  title={Improving Direct Marketing Profitability with Neural Networks},
  author={Zaiyong Tang Salem},
  • Zaiyong Tang Salem
  • Published 2011
Data mining in direct marketing aims at identifying the most promising customers to send targeted advertising. Traditionally, statistical models are used to make such a selection. The success of statistical models depends on the validity of certain assumptions about data distribution. Artificial intelligence inspired models, such as genetic algorithms and… CONTINUE READING