Improving Climate Change Acceptance Among U.S. Conservatives Through Value-Based Message Targeting

  title={Improving Climate Change Acceptance Among U.S. Conservatives Through Value-Based Message Targeting},
  author={Graham N. Dixon and Jay D. Hmielowski and Yanni Ma},
  journal={Science Communication},
  pages={520 - 534}
Although prior research has identified communication strategies for reducing climate change skepticism, recent research suggests such approaches can backfire. To explore this issue, we report on a preliminary study investigating two prominent messaging styles: consensus and targeted messages. While consensus messaging did not produce significant effects, targeted messages emphasizing free market solutions to climate change were effective at improving conservatives’ climate change acceptance… 

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