Implicitly positive about alcohol? Implicit positive associations predict drinking behavior.


Research using unipolar Implicit Association Tests (IATs) demonstrated that positive but not negative implicit alcohol associations are related to drinking behavior. However, the relative nature of the IAT with respect to target concepts (i.e., alcohol vs. soft drinks) obscures the interpretation of IAT scores and their relationship to behavior. Here… (More)
DOI: 10.1016/j.addbeh.2008.03.002


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