Implicit social cognition: attitudes, self-esteem, and stereotypes.

@article{Greenwald1995ImplicitSC,
  title={Implicit social cognition: attitudes, self-esteem, and stereotypes.},
  author={A. Greenwald and M. Banaji},
  journal={Psychological review},
  year={1995},
  volume={102 1},
  pages={
          4-27
        }
}
Social behavior is ordinarily treated as being under conscious (if not always thoughtful) control. However, considerable evidence now supports the view that social behavior often operates in an implicit or unconscious fashion. The identifying feature of implicit cognition is that past experience influences judgment in a fashion not introspectively known by the actor. The present conclusion--that attitudes, self-esteem, and stereotypes have important implicit modes of operation--extends both the… Expand
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