Implicit personalization of public environments using bluetooth

@inproceedings{Mahato2008ImplicitPO,
  title={Implicit personalization of public environments using bluetooth},
  author={Hema Mahato and Dagmar Kern and Paul Holleis and Albrecht Schmidt},
  booktitle={CHI Extended Abstracts},
  year={2008}
}
Implicit and remote personalization of public environments is technically easily possible by using Bluetooth technology. We present a concept to allow people to individually influence public content such as songs played in shopping malls, news displayed on big displays, and advertisements shown etc. based on the Bluetooth functionality in their mobile. Users define once their preferences and store them encoded in the Bluetooth friendly name of their mobile phone. We describe the underlining… CONTINUE READING
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