Implicit gender stereotyping in judgments of fame.

@article{Banaji1995ImplicitGS,
  title={Implicit gender stereotyping in judgments of fame.},
  author={M. Banaji and A. Greenwald},
  journal={Journal of personality and social psychology},
  year={1995},
  volume={68 2},
  pages={
          181-98
        }
}
Implicit (unconscious) gender stereotyping in fame judgments was tested with an adaptation of a procedure developed by L. L. Jacoby, C. M. Kelley, J. Brown, and J. Jasechko (1989). In Experiments 1-4, participants pronounced 72 names of famous and nonfamous men and women, and 24 or 48 hr later made fame judgments in response to the 72 familiar and 72 unfamiliar famous and nonfamous names. These first experiments, in which signal detection analysis was used to assess implicit stereotypes… Expand
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