Implicit associations as the seeds of intergroup bias: how easily do they take root?

@article{AshburnNardo2001ImplicitAA,
  title={Implicit associations as the seeds of intergroup bias: how easily do they take root?},
  author={Leslie Ashburn-Nardo and Corrine L Voils and Margo J. Monteith},
  journal={Journal of personality and social psychology},
  year={2001},
  volume={81 5},
  pages={789-99}
}
Three experiments provided evidence that intergroup bias occurs automatically under minimal conditions, using the Implicit Association Test (IAT). In Experiment 1, participants more readily paired in-group names with pleasant words and out-group names with unpleasant words, even when they were experienced only with the in-group and had no preconceptions about the out-group. Participants in Experiment 2 likewise showed an automatic bias favoring the in-group, even when in-group/out-group… CONTINUE READING

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