Implicit and explicit attitudes respond differently to increasing amounts of counterattitudinal information y

@inproceedings{Rydell2007ImplicitAE,
  title={Implicit and explicit attitudes respond differently to increasing amounts of counterattitudinal information y},
  author={Robert J. Rydell and Allen R. McConnell and Laura M Strain and Heather M. Claypool and Kurt Hugenberg},
  year={2007}
}
This research examined the processes by which explicit and implicit attitudes changed to systematically differing levels of counterattitudinal (CA) information. Explicit attitudes changed quickly in response to relatively small amounts of CA information, reflecting rule-based reasoning. On the other hand, implicit attitudes changed more slowly in the face of CA information, reflecting the progressive accretion of evaluation-attitude object pairings. Thus, explicit attitudes were extremely… CONTINUE READING

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