Implicit Egotism

  title={Implicit Egotism},
  author={Brett W Pelham and Mauricio Carvallo and John T Jones},
  journal={Current Directions in Psychological Science},
  pages={106 - 110}
People gravitate toward people, places, and things that resemble the self. We refer to this tendency as implicit egotism, and we suggest that it reflects an unconscious process that is grounded in people's favorable self-associations. We review recent archival and experimental research that supports this position, highlighting evidence that rules out alternate explanations and distinguishes implicit egotism from closely related ideas such as mere exposure. Taken together, the evidence suggests… 

Figures and Tables from this paper

The Psychology of Implicit Intergroup Bias and the Prospect of Change
Modern democracies must contend with the challenge of providing opportunity and fair treatment to a diverse citizenry. Discoveries from the mind sciences have revealed, however, that these values are
Agentic Thinking About Others Makes Them Closer
A substantial amount of research showed that agency (concerning goal attainment) and communion (concerning relationships maintenance) are two basic dimensions of content in social cognition. Based on
Implicit Egotism in Japan : Preference for First and Family Name Initials
A recent study suggested that the name letter effect is a product of unconscious selfregulation, which people under threat use to enhance their self-esteem. This study demonstrated the name letter
Original Papers
A substantial amount of research showed that agency (concerning goal attainment) and communion (concerning relationships maintenance) are two basic dimensions of content in social cognition. Based on
Close Encounters of the Initial Kind: Implicit Self-Esteem, Name-Letter Similarity, and Social Distance
This study examined the impact of implicit egotism on social distance. Sixty-one participants with high or low implicit self-esteem were assigned to conditions where they believed they would be
Running head : IMPLICIT SELF-AMBIVALENCE 1 Implicit self-ambivalence : Me as good and me as bad
The self’s implicit positivity is assumed to be a robust and universal characteristic of the human mind. But is the self entirely positive at an implicit level? Widely used measures of implicit
What Is Implicit Self-Esteem, and Does it Vary Across Cultures?
  • Carl F. Falk, S. Heine
  • Psychology
    Personality and social psychology review : an official journal of the Society for Personality and Social Psychology, Inc
  • 2015
An alternative conceptualization that defines ISE in terms of how positively people evaluate objects that reflect upon themselves is revived, which suggests that ISE research should target alternative phenomena and allows for a host of previous cross-cultural findings to bear on the question of cultural variability in ISE.
Spurious? Name Similarity Effects (Implicit Egotism) in Marriage, Job and Moving Decisions
  • U. Simonsohn
  • Psychology
    Journal of personality and social psychology
  • 2011
Findings that a disproportionate share of people choose spouses, places to live, and occupations with names similar to their own are found to be caused by a combination of cohort, geographic, and ethnic confounds as well as reverse causality.
Sunny Side Up: The Reliance on Positive Age Stereotypes in Descriptions of Future Older Selves
This research investigates processes underlying selective self-stereotyping in the context of a future group membership. In two studies a narrative coding methodology allowed us to investigate the
Not Sugar and Spice and Everything Nice: Name-Letter Preferences as a Predictor of Daily Hostile Behavior
Some theories of self-enhancement posit that very positive views of the self can disinhibit acting hostilely toward others, particularly in the context of provocation or negative feedback. Dynamics


How do I love thee? Let me count the Js: implicit egotism and interpersonal attraction.
It is shown that people are disproportionately likely to marry others whose first or last names resemble their own, and that participants were more attracted to people whose arbitrary experimental code numbers resembled their own birthday numbers.
Assessing the validity of implicit egotism: a reply to Gallucci (2003).
In support of implicit egotism, Pelham et al presented evidence from 10 archival studies showing that people gravitate toward careers and places of residence that resemble their names or birthday numbers, including exhaustive studies of common surnames and US city names and common surname and street names.
Implicit social cognition: attitudes, self-esteem, and stereotypes.
The present conclusion--that attitudes, self-esteem, and stereotypes have important implicit modes of operation--extends both the construct validity and predictive usefulness of these major theoretical constructs of social psychology.
Self-knowledge: its limits, value, and potential for improvement.
It is not always advantageous to hold self-perceptions that correspond perfectly with reality, but increasing awareness of nonconscious motives and personality is generally beneficial.
Name letter preferences are not merely mere exposure: Implicit egotism as self-regulation.
People prefer the letters in their own names to letters that are not in their own names. Furthermore, people prefer the numbers in their own birthdays to numbers not in their own birthdays. In this
I like myself but I don't know why: enhancing implicit self-esteem by subliminal evaluative conditioning.
It was shown that conditioning enhanced self-esteem to such an extent that it made participants insensitive to negative intelligence feedback and various implications are discussed.
Implicit measures in social cognition. research: their meaning and use.
This work reviews research that has utilized implicit measures across several domains, including attitudes, self-esteem, and stereotypes, and discusses their predictive validity, their interrelations, and the mechanisms presumably underlying their operation.
The cognitive unconscious.
Findings suggest a tripartite division of the cognitive unconscious into truly unconscious mental processes operating on knowledge structures that may themselves be preconscious or subconscious.
Why Susie sells seashells by the seashore: implicit egotism and major life decisions.
Because most people possess positive associations about themselves, most people prefer things that are connected to the self, which stands in sharp contrast to many models of rational choice and attests to the importance of understanding implicit beliefs.
Unconscious Unease and Self-Handicapping: Behavioral Consequences of Individual Differences in Implicit and Explicit Self-Esteem
In contrast to measures of explicit self-esteem, which assess introspectively accessible self-evaluations, measures of implicit self-esteem assess the valence of unconscious, introspectively