Implicit Attitudes as Potential Protection From Risky Sex : Predicting Condom Use With the IAT

@inproceedings{Czopp2006ImplicitAA,
  title={Implicit Attitudes as Potential Protection From Risky Sex : Predicting Condom Use With the IAT},
  author={Alexander M. Czopp and Donald R. Lynam},
  year={2006}
}
The Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998) has become a popular tool for measuring implicit attitudes toward 2 contrasting concepts. In this study, we suggest including a neutral category (trees) to capture implicit evaluations of a single target attitude object. Using such a technique to measure implicit attitudes toward condoms, we predicted and found that explicit attitudes were related to intended condom use in situations that allow for controlled and deliberative… CONTINUE READING

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