Implications of User Characteristics in Information Seeking on the World Wide Web


The study described in this article investigated how differences in cognitive style and online search experience influence the search performance and navigational pattern of individuals utilizing a university World Wide Web (WWW) site. Forty-eight undergraduate students with diverse academic backgrounds participated in the study. On the basis of cognitive… (More)
DOI: 10.1207/S15327590IJHC1303_3


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