Implications of Attitude Change Theories for Numerical Anchoring: Anchor Plausibility and the Limits of Anchor Effectiveness

@article{Wegener2001ImplicationsOA,
  title={Implications of Attitude Change Theories for Numerical Anchoring: Anchor Plausibility and the Limits of Anchor Effectiveness},
  author={D. Wegener and R. Petty and B. Detweiler-Bedell and W. Jarvis},
  journal={Journal of Experimental Social Psychology},
  year={2001},
  volume={37},
  pages={62-69}
}
  • D. Wegener, R. Petty, +1 author W. Jarvis
  • Published 2001
  • Psychology
  • Journal of Experimental Social Psychology
    • Abstract Effects of extreme versus moderate numerical anchors are investigated. Similar to past results in attitude change, three separate data collections show that extreme anchors can have less influence on judgments than more moderate anchors. Though difficult to account for using traditional “anchor-and-adjust” and recent “selective accessibility” views, the findings are consistent with theories of attitude change. Implications of an attitude-change view of numerical anchoring are discussed… CONTINUE READING
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