Implementing Privacy Negotiations in E-Commerce

  title={Implementing Privacy Negotiations in E-Commerce},
  author={S{\"o}ren Preibusch},
This paper examines how service providers may resolve the trade-off between their personalization efforts and users’ individual privacy concerns. We analyze how negotiation techniques can lead to efficient contracts and how they can be integrated into existing technologies to overcome the shortcomings of static privacy policies. The analysis includes the… CONTINUE READING