Implementation of a programme to market a complementary food supplement (Ying Yang Bao) and impacts on anaemia and feeding practices in Shanxi, China.

@article{Sun2011ImplementationOA,
  title={Implementation of a programme to market a complementary food supplement (Ying Yang Bao) and impacts on anaemia and feeding practices in Shanxi, China.},
  author={Jing Sun and Yaohua Dai and Shuaiming Zhang and Jian Jia Huang and Zhenyu Yang and Junsheng Huo and Chun-ming Chen},
  journal={Maternal & child nutrition},
  year={2011},
  volume={7 Suppl 3},
  pages={96-111}
}
In China, a full fat soy powder mixed with multiple micronutrient powders (Ying Yang Bao (YYB)) was developed, and the efficacy of YYB was shown in controlling anaemia and improving child growth and development. However, prior to 2008, there was no sustainable way to provide YYB to vulnerable populations, except through free distribution by the government. This study was to test the concept of public-private partnership (PPP) to deliver YYB and to evaluate the effectiveness of marketing YYB… CONTINUE READING