Impacts of free app promotion: A case study on Amazon Appstore

Abstract

Amazon’s Free App of the Day program, aimed at improving app visibility using daily free promotions, is a compelling experiment in the ‘economics of free’. In this study, we investigate the longer-term consequences of free app promotions on the performance of apps on Amazon Appstore. In particular, we quantify the causal impact of such promotions on apps… (More)

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