Impacts of Opinion Leaders on Social Contagions

  title={Impacts of Opinion Leaders on Social Contagions},
  author={Quan-Hui Liu and Fengyong L{\"u} and Q. Zhang and Ming Tang and Tao Zhou},
  volume={28 5},
Opinion leaders are ubiquitous in both online and offline social networks, but the impacts of opinion leaders on social behavior contagions are still not fully understood, especially by using a mathematical model. Here, we generalize the classical Watts threshold model and address the influences of the opinion leaders, where an individual adopts a new behavior if one of his/her opinion leaders adopts the behavior. First, we choose the opinion leaders randomly from all individuals in the network… Expand
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