Impacts of Exemplification and Efficacy as Characteristics of an Online Weight-Loss Message on Selective Exposure and Subsequent Weight-Loss Behavior

@article{KnoblochWesterwick2015ImpactsOE,
  title={Impacts of Exemplification and Efficacy as Characteristics of an Online Weight-Loss Message on Selective Exposure and Subsequent Weight-Loss Behavior},
  author={Silvia Knobloch-Westerwick and Melanie A. Sarge},
  journal={Communication Research},
  year={2015},
  volume={42},
  pages={547-568}
}
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