Impact of today's media on university student's body image in Pakistan: a conservative, developing country's perspective

@inproceedings{Khan2011ImpactOT,
  title={Impact of today's media on university student's body image in Pakistan: a conservative, developing country's perspective},
  author={Amad Naseer Khan and Salema Khalid and Hussain I Khan and Mehnaz Jabeen},
  booktitle={BMC public health},
  year={2011}
}
BACKGROUND Living in a world greatly controlled by mass media makes it impossible to escape its pervading influence. As media in Pakistan has been free in the true sense of the word for only a few years, its impact on individuals is yet to be assessed. Our study aims to be the first to look at the effect media has on the body image of university students in a conservative, developing country like Pakistan. Also, we introduced the novel concept of body image dissatisfaction as being both… CONTINUE READING
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