Impact of the mass media on calls to the CDC National AIDS Hotline.

  • David P. Fan
  • Published 1996 in International journal of bio-medical computing

Abstract

This paper considers new computer methodologies for assessing the impact of different types of public health information. The example used public service announcements (PSAs) and mass media news to predict the volume of attempts to call the CDC National AIDS Hotline from December 1992 through to the end of 1993. The analysis relied solely on data from… (More)

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