Impact of super-measure management ( SMM ) in service industry AKM

@inproceedings{Haque2010ImpactOS,
  title={Impact of super-measure management ( SMM ) in service industry AKM},
  author={Mominul Haque},
  year={2010}
}
  • Mominul Haque
  • Published 2010
This study investigated the effect of service guarantee, customer relationship, managing customers, strategic alignment and leadership on customer satisfaction and performance of the company. Though sample size was small (N = 128) even so the study found interesting outcomes. The research observed a very strong relationship between company performance and… CONTINUE READING