Impact of female-oriented cigarette packaging in the United States.

@article{Hammond2011ImpactOF,
  title={Impact of female-oriented cigarette packaging in the United States.},
  author={David Hammond and Juliana Doxey and Samantha M Daniel and Maansi Bansal-Travers},
  journal={Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco},
  year={2011},
  volume={13 7},
  pages={
          579-88
        }
}
INTRODUCTION Cigarette packaging is among the most prominent forms of tobacco marketing. This study examined the impact of cigarette pack design among young women in the United States. METHOD A national sample of 18- to 19-year-old females in the United States completed an online survey in February 2010. Participants were randomized to view eight cigarette packs designed according to one of four experimental conditions: fully branded female packs, same packs without descriptors (e.g., "slims… CONTINUE READING

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