Impact of corporate social responsibility intensity on corporate reputation and financial performance of Indian firms

@inproceedings{Pradhan2015ImpactOC,
  title={Impact of corporate social responsibility intensity on corporate reputation and financial performance of Indian firms},
  author={Sudeepta Pradhan},
  year={2015}
}
The rising importance of CSR over the last few decades has stirred the interest of academia and corporate on the subject. CSR attracted attention in the Indian context with the implementation of the Companies Bill, 2013, which mandated firms to invest 2 per cent of their net profits in social activities. The linkages between CSR and profitability using factors such as corporate reputation, competition intensity, and advertising have been tested in the developed countries. These linkages have… CONTINUE READING

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