Impact of co-production on consumer perception of empowerment

@inproceedings{Harrison2015ImpactOC,
  title={Impact of co-production on consumer perception of empowerment},
  author={Douglas Harrison and Kathryn Waite},
  year={2015}
}
Service-Dominant logic emphasises the customer role as co-creator of value. However, there is little empirical evidence of how customers perceive and experience value co-creation from participation in service co-production. The internet and interactive websites have increased the potential for consumers to engage in co-production through increased self-service which is acknowledged to contribute to consumer empowerment. The paper explores empirically the impact of service co-production via web… CONTINUE READING

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