• Corpus ID: 198113226

Impact of celebrity and non-celebrity advertisement on consumer perception

@inproceedings{Saeed2014ImpactOC,
  title={Impact of celebrity and non-celebrity advertisement on consumer perception},
  author={Rashid Saeed and Rimsha Naseer and Shazia Haider and Uzma Naz},
  year={2014}
}
The purpose of this research is to explore the impact of celebrity & non – celebrity advertisement on consumer perception. The research is quantitative in nature. A sample of size 200 is taken from population by using non probability convenience random sampling method. Data is collected by using a structured questionnaire. The collected data is analyzed through correlation analysis by using SPSS 19.00. Through analysis it is concluded that there is a positive relation of celebrity advertisement… 
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18 Citations
Highly Influential Citations
1
Background Citations
5
Results Citations
2

18 Citations

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Citation Type

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