Impact of an Interactive Anti-Speeding Threat Appeal: How Much Threat Is Too Much?


This study investigates the impact of an interactive television public-service announcement (PSA) containing an anti-speeding threat appeal on feelings of telepresence and behavioral intention. In a 2 × 2 × 2 between-subjects factorial design with 213 participants, the level of threat evoked by a traditional PSA, by the interactive part of the PSA… (More)
DOI: 10.1089/cyber.2009.0303


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