Impact of a community-based prevention marketing intervention to promote physical activity among middle-aged women.

@article{Sharpe2010ImpactOA,
  title={Impact of a community-based prevention marketing intervention to promote physical activity among middle-aged women.},
  author={Patricia A. Sharpe and Ericka L. Burroughs and Michelle L. Granner and Sara Wilcox and Brent E. Hutto and Carol A. Bryant and Lara E. Peck and Linda M Pekuri},
  journal={Health education & behavior : the official publication of the Society for Public Health Education},
  year={2010},
  volume={37 3},
  pages={403-23}
}
A physical activity intervention applied principles of community-based participatory research, the community-based prevention marketing framework, and social cognitive theory. A nonrandomized design included women ages 35 to 54 in the southeastern United States. Women (n = 430 preprogram, n = 217 postprogram) enrolled in a 24-week behavioral intervention and were exposed to a media campaign. They were compared to cross-sectional survey samples at pre- (n = 245) and postprogram (n = 820) from… CONTINUE READING