Impact of Using Information Technology on Creating a Sustainable Competitive Advantage for Companies; (case Study: Golestan Food Companies)

  • Ahmad Aslizadeh
  • Published 2015

Abstract

In this study, how to use information technology to create a sustainable competitive advantage in Golestan food companies are identified using structural equation modeling. The goal of this research is the application And the method of data collection, is descriptive correlation. First, using library resources (Persian books, Latin books, and papers on the study of overt and covert variables) were developed theoretical foundations. Judgmental sampling (based on expert opinion) was performed, and After the questionnaire was designed based on literature, For the test, were distributed to the food industry and academic experts and After the reliability test, the final questionnaire was distributed to 130 employee companies in the food industry in Golestan Province. The results show a significant relationship between the uses of information technology in firms and create sustainable competitive advantage in them. According to research results, the secondary hypotheses are defined, management features have the greatest impact on IT adoption. Finally, it is proposed: Food companies have to Special attention to the management features including management and technical knowledge of IT and also management approach to innovation using the known factors influencing sustainable competitive advantage is achieved.

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Cite this paper

@inproceedings{Aslizadeh2015ImpactOU, title={Impact of Using Information Technology on Creating a Sustainable Competitive Advantage for Companies; (case Study: Golestan Food Companies)}, author={Ahmad Aslizadeh}, year={2015} }