Impact of Tobacco-Related Health Warning Labels across Socioeconomic, Race and Ethnic Groups: Results from a Randomized Web-Based Experiment

@inproceedings{Cantrell2013ImpactOT,
  title={Impact of Tobacco-Related Health Warning Labels across Socioeconomic, Race and Ethnic Groups: Results from a Randomized Web-Based Experiment},
  author={Jennifer Cantrell and Donna M Vallone and James F. Thrasher and Rebekah H. Nagler and Shari P. Feirman and Larry R. Muenz and David Y. M. He and Kasisomayajula Viswanath},
  booktitle={PloS one},
  year={2013}
}
BACKGROUND The U.S. Family Smoking Prevention and Tobacco Control Act of 2009 requires updating of the existing text-only health warning labels on tobacco packaging with nine new warning statements accompanied by pictorial images. Survey and experimental research in the U.S. and other countries supports the effectiveness of pictorial health warning labels compared with text-only warnings for informing smokers about the risks of smoking and encouraging cessation. Yet very little research has… CONTINUE READING
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Mass Communication in Tobacco Control: Evidence, Messages and Audiences

  • M. Wakefield
  • 2012
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