Impact of Status and Meme Content on the Spread of Memes in Virtual Communities

@inproceedings{Mazambani2015ImpactOS,
  title={Impact of Status and Meme Content on the Spread of Memes in Virtual Communities},
  author={Carlson Mazambani and Reysen},
  year={2015}
}
  • Carlson Mazambani, Reysen
  • Published 2015
We examined the influence of meme consistency (vs. inconsistency) and intragroup status on the spread of memes in virtual communities. Prior research suggests that information consistent with the theme of the group is remembered better and that ideas threatening to the group identity are rejected. In addition, previous research shows that low-status group members mimic high-status members and communicate with them to seek information and approval. We analyzed social interactions among members… CONTINUE READING