• Corpus ID: 212961793

Impact of Social Media Micro-influencer on the BuyingBehavior of lifestyle Product of Irish Millennials

  title={Impact of Social Media Micro-influencer on the BuyingBehavior of lifestyle Product of Irish Millennials},
  author={Ankur Wahane},
Millennial generation has substantial purchasing power, its crucial to find how millennial generation react to the emerging concept of social media micro-influencer. The purpose of this study to build understanding around the micro-influencer marketing perspective and examine the impact of Social media micro-influencer on the buying behaviors of lifestyle product of Irish Millennials. Interpretivist, inductive approach utilised to attend true reflection of millennial consumer views. Six in… 

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