Corpus ID: 38308181

Impact of Social Media Marketing Strategies used by Micro Small and Medium Enterprises (MSMEs) on Customer acquisition and retention

@inproceedings{Srinivasan2016ImpactOS,
  title={Impact of Social Media Marketing Strategies used by Micro Small and Medium Enterprises (MSMEs) on Customer acquisition and retention},
  author={R. Srinivasan and R. Bajaj and Sandeep Bhanot},
  year={2016}
}

R. Srinivasan, R. Bajaj, Sandeep Bhanot

Published 2016

Business

Purpose and objectives of the study: The primary objective of the researchers is to study and understand the concept of social media marketing and its role in the Micro Small and Medium Enterprise (MSME) sector. It is also intended to study the correlation between the sales obtained by a successful marketer and the time spent on social media marketing. Research Methodology: Data was collected from 50 Micro Small and Medium Enterprises (MSMEs) using judgement sampling. Exploratory research is… CONTINUE READING

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