• Corpus ID: 40615045

Impact of Product Packaging on Consumer's Buying Behavior

@inproceedings{Ahmed2014ImpactOP,
  title={Impact of Product Packaging on Consumer's Buying Behavior},
  author={Rizwan Raheem Ahmed and Vishnu Parmar and Muhammad Amin},
  year={2014}
}
The objective of this study is to determine role of packaging on consumer's buying behavior. The purpose of this research is to examine the essential factors, which are driving the success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 150 respondents has been collected and… 

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