Impact of Past Crises on Current Crisis Communication

  title={Impact of Past Crises on Current Crisis Communication},
  author={William T. Coombs},
  journal={Journal of Business Communication},
  pages={265 - 289}
  • W. T. Coombs
  • Published 1 July 2004
  • Psychology
  • Journal of Business Communication
Previous research based on Situational Crisis Communication Theory (SCCT) suggests that an organization’s past crises history affects the reputational threat posed by a current crisis when that crisis results from intentional acts by the organization. The study reported on in this article provides a wider test of crisis history to better assess its role in crisis communication. Results from the present investigation showed that a history of similar crises intensified the reputational threat of… 

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