Impact of Mobility and Timing on User-Generated Content

  title={Impact of Mobility and Timing on User-Generated Content},
  author={Gabriele Piccoli and Myle Ott},
  journal={MIS Quarterly Executive},
Online reviews of services and products are increasingly posted via mobile devices rather than a website. Our research shows that opinions posted via mobile devices are more timely, shorter, more “to the point” and more negative than web reviews. Moreover, more positive reviews are on average shorter than negative reviews. We arrived at these conclusions by analyzing all reviews posted in 2012 on a leading online review platform for travel products relating to the 25 largest U.S. markets (n=293… CONTINUE READING

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