Corpus ID: 67815999

Impact of Marital Status on Purchase Behaviour of Luxury Brands

  title={Impact of Marital Status on Purchase Behaviour of Luxury Brands},
  author={Rama Srinivasan and Sandeep Bhanot},
Purpose and objectives of the study: In this study, we aim to understand the influence of occupation on the frequency of buying luxury products, influence to buy luxury products and intention to purchase the same brand that they have previously purchased. Also we study the different luxury value dimensions like financial value, functional value, individual value and social value and how these are influenced by marital status of the consumer. Research Methodology: Data was collected from 1200… Expand

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