Corpus ID: 7747724

Impact of In-Store Display on Sales : A Comparative Study among New and Mature Product

@inproceedings{Loya2016ImpactOI,
  title={Impact of In-Store Display on Sales : A Comparative Study among New and Mature Product},
  author={Samiya Loya and S. Ismail and M. Zubair},
  year={2016}
}
Product sales are positively linked to advertisement. Companies spend millions of dollars on promotional budgets. Many researchers have found the advertisement to plays a significant role in boosting sales. The modes of promotion have evolved over the years. Technological advances have opened new avenues in promotions. The first modes of advertisement were only direct selling in the market places or through door-to-door sellers. With the arrival of better communication mediums that provided a… CONTINUE READING
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