Impact of Heterogeneous Consumers on Pricing Decisions under Dual-Channel Competition

@inproceedings{Wei2015ImpactOH,
  title={Impact of Heterogeneous Consumers on Pricing Decisions under Dual-Channel Competition},
  author={Ying Wei and Feng Li},
  year={2015}
}
This paper studies impact of heterogeneous consumer behavior on optimal pricing decisions under dual channel supply chain competition, which consists of one manufacturer and one retailer. The manufacturer is market leader with two sales channels: one is direct channel facing consumers directly and the other is indirect channel facing the retailer. Consumers decide whether to buy and from which channel to buy products. Purchasing decisions are based on considerations of prices posted on… CONTINUE READING

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