Impact of Exposure to Electronic Cigarette Advertising on Susceptibility and Trial of Electronic Cigarettes and Cigarettes in US Young Adults: A Randomized Controlled Trial.

@article{Villanti2016ImpactOE,
  title={Impact of Exposure to Electronic Cigarette Advertising on Susceptibility and Trial of Electronic Cigarettes and Cigarettes in US Young Adults: A Randomized Controlled Trial.},
  author={Andrea C. Villanti and Jessica M. Rath and Valerie F Williams and Jennifer L. Pearson and Amanda Richardson and David B Abrams and Raymond S. Niaura and Donna M Vallone},
  journal={Nicotine \& tobacco research : official journal of the Society for Research on Nicotine and Tobacco},
  year={2016},
  volume={18 5},
  pages={
          1331-9
        }
}
  • A. Villanti, J. Rath, +5 authors D. Vallone
  • Published 1 May 2016
  • Medicine, Psychology
  • Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
INTRODUCTION This study assessed the impact of brief exposure to four electronic cigarette (e-cigarette) print advertisements (ads) on perceptions, intention, and subsequent use of e-cigarettes and cigarettes in US young adults. [] Key MethodMETHODS A randomized controlled trial was conducted in a national sample of young adults from an online panel survey in 2013. Participants were randomized to ad exposure or control.
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59 Citations
Background Citations
9
Results Citations
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59 Citations

Citation Type

Citation Type

Electronic cigarette advertising and teen smoking initiation.
A Randomized Trial of the Effect of Youth Appealing E-Cigarette Advertising on Susceptibility to Use E-Cigarettes Among Youth
TLDR
Exposure to any e-cigarette advertising may play a role in teens' decision to initiate e- cigarette and tobacco cigarette use, and the findings inform evidence-based recommendations for regulating the marketing of e-cigarettes.
The Effect of E-cigarette Commercials on Youth Smoking: A Prospective Study.
TLDR
E-cigarette commercials may play an important role in persuading high-risk youth to use nicotine and tobacco products and extending the Broadcast Advertising Ban of 1971 to include a broader range of products may be critical to preventing future generations from becoming addicted to nicotine.
E-cigarette Marketing Exposure and Subsequent Experimentation Among Youth and Young Adults
TLDR
E-cigarette marketing exposure predicted subsequent e-cigarette experimentation among youth and young adult never tobacco users and increased restrictions on marketing through various channels may help minimize their exposure to e-cigarettes marketing messages.
Initiation of Traditional Cigarette Smoking after Electronic Cigarette Use Among Tobacco-Naïve US Young Adults.
Exposure to Advertisements and Susceptibility to Electronic Cigarette Use Among Youth.
  • Hongying Dai, Jianqiang Hao
  • Medicine
    The Journal of adolescent health : official publication of the Society for Adolescent Medicine
  • 2016
Exposure to e-cigarette advertising, attitudes, and use susceptibility in adolescents who had never used e-cigarettes or cigarettes
TLDR
Even exposure to low intensity EC advertising was associated with susceptibility to EC use in adolescents who had never used cigarettes or ECs, and the government should reinforce the regulations on EC advertising to protect adolescent health.
Tobacco Marketing and Subsequent Use of Cigarettes, E-Cigarettes, and Hookah in Adolescents.
TLDR
Evidence is provided that adolescents exposed to tobacco marketing for multiple tobacco products are more likely to subsequently begin using those products and to begin smoking cigarettes even when the marketing they recall is for different tobacco products.
Exposure to e-cigarette marketing and product use among Mexican American young adults on the US-Mexico border: A pilot study
TLDR
Analysis of associations between exposure to tobacco marketing via traditional and digital marketing channels and ever use of e-cigarettes among Mexican-American young adults suggests that regulations on e- cigarette digital media may help to reduce e-cigarette use.
Bi-Directional Associations Between Young Adults' Reported Exposure to E-Cigarette Marketing and E-Cigarette Use.
TLDR
Self-reported exposure to electronic nicotine delivery system (ENDS) marketing was bi-directionally associated with past 30-day use of ENDS among young adult college students in Texas, USA from 2014/2015 to 2016.
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